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An update on Key Elements' upcoming performance and album launch

Hello folks,
 Top jazz-pop a cappella group, Key Elements  ('KE' for short) have been busy these past few months learning and recording material for our next album, which will be filled with original material written and arranged by the group’s baritone cum music director, Jason Ong. As they are not backed by any recording label, and because the recording process is a rather capital-intensive exercise, they are in need of funds to complete this album. As such, they have teamed up with Pledge Music, a company that specialises in crowdfunding.

We’re really excited to invite you, our dear friends and fans, to be a part of the new album in a unique and interactive way. By working with PledgeMusic, we can offer you early access to new music, exclusive items, and goodies.



We have started recording this album, and your pledge will help us to see it through! By pledging for a digital download of the new album (or any other exclusives listed), you’ll gain access to a “Pledger only updates” section. Here, we’ll post blogs, videos and more throughout the campaign so you stay in the loop on everything we’re up to. This is exclusive to pledgers, and not available to anyone else. The more you pledge, the cooler your reward! And do proceed to pledge even if it shows that we have achieved 100% of our target, as that figure is just the lower estimate of the backing we feel we can expect through this platform.

I hope you will support KE in the creation of this album of original songs. Thanks for taking the time to read this message, and we hope you'll help to spread the word. And thanks in advance for pledging!

To see the list of rewards and to make a pledge, please visit
www.pledgemusic.com/projects/keyelements

In conjunction with this project, we will be launching our album officially on 25th October 2013, at the Esplanade Theatre, Recital Studio, 9pm. Tickets for this event go on sale on 15th August 2013, so be sure to get your tickets either through Esplanade or Sistic!

And to the early birds who have already pledged their support - thanks for getting us over 30% in the first 3 days!

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